Pareidolia
This strange phenomenon that occurs in the brain, is the process of recognizing familiar things in vague stimuli. It is your brain trying to assign value in a split second based on previously-engrained pattern recognition.
It can be either auditory like, hearing hidden music messages, or visual, like seeing shapes in clouds. Most commonly however, it's seeing faces in inanimate objects for example in clouds, and in the headlights and grill of a car. 
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