Humans are friction-obsessed. Friction is our ultimate foe in a constant crusade for efficiency and optimization. It slows us down and robs us of energy and momentum. It makes things hard. We dream of futures where things run smoothly and effortlessly, where its all so easy.
But nature is the ultimate optimizer, having run an endless slate of A/B tests over billions of years at scale. And in nature, friction and inconvenience have stood the test of time. Not only do they remain in abundance, but they've proven themselves critical. Nature understands the power of friction while we have become blind to it. 
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