Boldomatic Shop: Behind the Scenes

True to our Swiss roots, we are launching the shop with a farm theme. On a very (very) early Saturday morning, not that long ago, while you were either sleeping or hammered, the entire Boldomatic team was out and about for the long-awaited photoshoot. It was a long day – with lots of laughs, liquor, goose bumps and loud yawns.

Joined by our friends Mila (little Miss Kate Moss and daughter of our Art Director Dario), Fabian (Mr. Tattoo), Sarah (Miss Brown Eyes), Hassan (Mad Max), Yuri (Mr. Mug), Marc (Mr. Badass), Michaela (The Blonde Hammer), Valentina (Miss Lips), Stephan (Le Beau), a very talented photographer, Michael Calabro, and some cows, we managed to create a photospread that turned out just as we had imagined, and is as bold as the posts they will carry.

It's the first of many themes to come, and here is how we made it happen.